I do believe that beyond the migration to facebook, relevance is also key.
The facebook page has a about 13k likes, but should have easily 130k, or over a million really.
The kickstarter campaign raised 8 grand in the new year, but should have raised 800 grand.
Another example > The bass player from the band Moist, the Guitar player from Killer Dwarves, and the Drummer from David Usher got together last month and played music for a few hours in a local toronto bar. These guys have played to over 100,000 fans in a single show before. There were maybe 10 of us in the bar?
Point is, no one knew the show was happening. But it would have been mayhem if people did.
Whatever your views on facebook, 13k is not nearly enough.
Imagine what would happen in George Takei made even ONE post about Phase II on his feed.
Also, it is relevant to look at the episode release timeline.
The pilot is not really the best intro episode as i have read James agrees, ... it doesn't help really,
But nevermind that for the moment.
World enough and time was 2007. Six years is a long time.
Blood and Fire is an excellent episode, but released in two parts, we did not see that until the end of 2009.
While Enemy Starfleet and The Child are also excellent episodes, i do believe one must take into account the mob mentality somewhat.
KITUMBA! KITUMBA! KITUMBA! KITUMBA! ...
This is just so very important on so many levels...
And Brian Gross is going to make an excellent Kirk.
The Phase II enterprise as well.
And more of a stamp on the special effects which were not really in place at the time of Blood and Fire.
Much as 'The Child' was finished over the course of years, Principle filming was 2008, and as most any artist who progresses their craft and certainly in a production such as Phase 2 would feel ... 'That just seems so long ago'. The project will have grown so substantially in those 5 years.
In the lasting legacy, everything released so far is important and will be treasured by many thousands upon thousands of fans, many of whom don't even know Phase 2 exists yet... but the dam is not yet broken.
This isn't meant to be a pessimistic post,
Rather i do believe history will remember Phase 2 as CORE star trek.
Some of the very best Star Trek.
But right now, TODAY, there is not the millions of fans in the fandom watching its every move or knowing of it yet.
There will one day, but not yet today. Today would be far more helpful of course.